Our Work

MCN has worked with former American Idol winners and contestants to take the momentum from the mammoth exposure they received on television and translate it to useful data that will help them build a career for years to come. 

One of the greatest benefits from being on the show is the artists have deeply passionate fans right out of the gate.  The immediate strategy we employ is to convert people from the many fan-sites to the official artist site and capture their email so the artist can stay in touch with them directly.  We give them a place on the official artist site to congregate so the discussion of the artist is concentrated.

As an artist nears an album release we construct pre-sale campaigns to offer the hard-core fans exclusive perks for their loyalty and we ask them to help spread the word by giving them tools to use on other fan-sites and rewarding their efforts.