Our Work

When Cracker Barrel entered the music scene as a label, they looked to MCN to help construct an online marketplace to display their special music projects.  We treated the artist albums like one-of-a-kind artworks, special editions that deserved to be displayed so that one view would convey all the information that needed to get across.

We created a dedicated landing page for the music site, to spotlight the latest artists featured at Cracker Barrel Old Country Stores. The landing page also gives a quick look at what's inside the site, including thumbnails of other Cracker Barrel artists, news updates, new menu favorites, featured merchandise and more. By clicking another artist's icon, users are taken to a dedicated page for that artist that includes an overview of their project with Cracker Barrel, and a look at the featured album with song clips.

We also worked with Cracker Barrel's valued partners to integrate branding, checkout protocol, and email marketing. The end result is an intuitive showcase of Cracker Barrel’s featured artists, revealing the new Cracker Barrel Music division.